Nicole Akins & Juan Lorenzana

Area Representatives

Nicole Akins and Juan Lorenzana* are the Area Representatives for the Northern California Territory of Always Best Care.

Nicole began her career in the Senior Care Industry in 2000, when she was hired by the founder of Always Best Care, Michael Newman, as a Care Coordinator, in Sacramento. Although she did not have any industry experience, Nicole developed a networking and marketing system that eventually became the backbone of the system taught by Always Best Care today. Over her 8 years as a Care Coordinator, Nicole became to be one of the most successful marketers in the history of Always Best Care.

In 2008, Nicole’s role changed to that of Regional Manager for the Always Best Care Sacramento office. In this capacity, Nicole oversaw all daily operations of the Sacramento office, including Sales, Marketing, Customer Service, P&L oversight, and the general strategic planning of the business.

By 2010, Nicole had purchased the Always Best Care Sacramento office, and concurrently, became Area Representative of the Northern California Territory. Nicole is recognized as one of the most experienced and knowledgeable individual within the Always Best Care family.

*For information about Juan Lorenzana, please refer to the AZ Territory

Nicole Akins

Area Representative:

Northern California