Always Best Care has assembled a dedicated team of professionals with the singular mission of becoming the Number One Senior Care franchise system in North America.

Michael Newman

Founder & Executive Chairman

Michael Newman has excelled in the senior care industry for nearly 20 years, gaining invaluable hands-on experience as an owner/operator of several residential care and assisted living communities. He was licensed by the state of California to teach a variety of topics ranging from the medication management to dementia care, all in senior care field, and taught an administrator course for individuals or corporations that wished to open an assisted living community. Mr. Newman also developed what is now the largest assisted living case management company in California,...

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Jake Brown


An experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as ...

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Merian Castellano


With more than 30 years’ experience in auditing, budgeting, financial and managerial accounting, Merian Castellano brings a depth of experience in small business and corporate environments to Always Best Care Senior Services. As Always Best Care’s Controller since 2006, Ms. Castellano oversees franchisee accounting programs, billing and collections for offices throughout the United States and Canada. She has grown with Always Best Care from its single-office beginnings in California to an international organization of more than 200 units.

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David Caesar

David J. Caesar

Vice President, Franchise Operations

David J. Caesar has more than 25 years of operations, sales and marketing experience. His background has been in high profile companies such as Procter & Gamble, Bacardi Imports, Kraft Foodservice and The LEGO Toy Company, where he served as Regional Merchandising Manager with responsibility for the western states. After leaving LEGO, Mr. Caesar gained franchising experience as an owner and operator with Signs by Tomorrow, and later joined Always Best Care as a Field Trainer. He was promoted to Director of Franchise Training and then to Vice President of Franchise...

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Larry Miramontes

Vice President, Marketing

As an experienced marketer, Larry J. Miramontes brings more than 20 years of experience in financial, entertainment, sports management and the renewable industries. Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships.

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Elizabeth Brennen
Senior Vice President, Area Operations

Elizabeth Brennen "grew up" in home health care. Her parents owned a home health care business at which she learned from the bottom up. Ms. Brennen has multi-state operations and sales experience in both Medicare home health and private duty agencies. Prior to joining ABC, Ms. Brennen managed eight Medicare branches and six personal care branches currently averaging $68 million in top line annual revenue, with responsibility for oversight and management of Medicare, commercial insurance, managed care and private duty business lines.

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